According to Take-Two Interactive, the company hasn’t seen any resistance to increasing game prices.
Over the years, the prices of AAA games have increased by about a factor of ten, which often means a release price of 80 euros in Europe. The price hike has sparked buzz, but according to gaming giant Take-Two Interactive, it won’t be reflected in sales.
“We haven’t seen any resistance to the front-line price,” the game company’s CEO Strauss Zelnick said at a recent investor conference, as reported by Video Game Chronicle.
Read also: Why are games getting more expensive – and are they really more expensive than ever?
Take-Two, better known as the GTA publisher, was one of the first companies to raise the price of major game releases a few years ago. In addition to Rockstar Games, Take-Two also owns 2K Games, and in addition to GTA and Red Dead Redemption, its releases also include the NBA 2K and Borderlands games.
According to Zelnick, Take-Two has found that players are limiting their purchases to either more expensive games they really want, or cheaper releases. At the event, the CEO also praised Take-Two’s versatile catalogue, which includes blockbusters and smaller releases.
At the same event, we also got a strong hint about the release date of the next GTA game. You can read more about the topic by following the link.
Read also: Grand Theft Auto 6 release schedule just got a pretty strong hint – not necessarily for long
